Sail, an online platform for learning Japanese, and Helte, the company that runs it, have updated their corporate identity and website. Bold Copenhagen, a Danish branding agency, was in charge of the CI for both. This collaboration started with an unexpected encounter.
We renewed the websites based on guidelines for CI and design elements. By using curves as a motif in the overall UI and animations, we aimed for a site with a warm atmosphere for both Helte and Sail.
Inspired by the Helte's tagline “Paving the way for a vibrant and harmonious future” and the keywords “people” and “smiles” on the home page, people's smiling faces switch every time you click. The Sail service sites are designed for easy browsing regardless of users' age or language.