We designed and developed the brand website to make the products stand out and give users a sense of the nature of Aso. In the design, we used the black color as the base color to give the impression of monochrome to make the inky-black-colored products fit in better with the site. On the other hand, we tried to make the site more attractive by showing the vibrant colors of nature through the visuals of the Aso landscape.

In the development, we kept the effects used in the images away from a robust digital feel to give the user a sense of “nature” on the website. The expressions are consistent with the shimmering of the wind or the clearing of fog. Furthermore, the seamless transitions combined with these expressions improve the website's performance.